🗺️ Blueprinting a products success

They ain’t just for architects… 🙅‍♀️🙅‍♂️🤷

Journeys, processes, flows, services, experiences…….

With the constant progression of human centered design, particularly the service design camp, blueprinting in design has made its place.

It has proved to be a go-to tool for the hardcore practitioner set on shoving proof in the face of unwilling clients and c-suite mogals who thought that design was just a luxury add-on to any product based project.

Setting the scene

More than just a nice, well layed out visual, the blueprint (whether that’s service, experience or journey specific) has proven valuable in setting clear product vision and direction for large scale projects.

Without this kind of artefact becoming a central focus for teams, they can continue on in a misaligned fashion for weeks, months and years even (It’s true, I’ve seen it). Leading them to burn resource, budget and time up to a bitter end.

So blueprint the hell out of a process, visualise the flow of a customer journey while at the same time highlighting back end processes in play, or showcase the steps of any interaction in a blown way that helps design, development and management see what they need to all from one source.

“Blueprints save lives”

In this case, the passionate and enduring lives we all serve on the inside from a design perspective. Solidify the product vision in a blueprint and show it to your boss, or even the full board, see there well tucked shirts unfoil with pure ecstasy.

Sources for you to check out:

ProductFrame.co / A productised version of blueprinting

NNGroup.com / A key source for understanding Service Blueprints

servicedesigntools.org / Further templates and resource

experiencemap.com / Supposedly ‘The Ultimate’. A resource at least